Privacy Policy

1. General description of the platform

YouEver is a web and mobile platform dedicated to the digital commemoration of living and deceased individuals, including animals. It offers personalized digital spaces (memorial profiles) where individuals, family, friends, and acquaintances can:

• Upload multimedia content (photos, videos, audio, text)
• Leave messages and testimonials
• Interact through comments or reactions
• Enable AI-powered content (e.g., an AI-generated voice message of the deceased)
• Purchase commemorative services and products through an integrated B2B marketplace

2. Main features

2.1 User Area (B2C)

• Registration and Login
• Create a commemorative profile
• Upload multimedia content
• Enable AI content (voice, text, video)
• Memory book
• Events and recurring notifications
• Payments via Stripe
• Sharing and privacy settings

2.2 B2B Marketplace Area

• Dedicated access for providers (e.g., funeral homes, digital artists, florists, printers, sculptors, law firms, etc.)
• Product/Service catalog management
  • Publish product/service pages with images, descriptions, and prices
  • Availability and covered areas (e.g., local delivery)
• Order intake and payments
  • Orders placed by end users
  • Payments intermediated by YouEver
  • Commission retained by the platform
• Reviews and ratings system
  • User feedback on received services/products
• Provider dashboard
  • Sales statistics, order management, invoicing

3. Types of data processed

• End users (B2C):
  • Name, email, password, deceased’s personal details, uploaded content, preferences
  • Browsing data and behavior analytics
  • Payment data (managed by Stripe)
• Providers (B2B):
  • Company identification and tax data
  • Legal representative’s data
  • Bank details (for payment settlements)
  • Product catalog, images, price lists
  • Sales statistics

4. Purposes of processing

• B2C: service delivery, experience personalization, security, marketing (with prior consent)
• B2B: sales intermediation and management, accounting and commission payments, commercial communications

5. Hosting and infrastructure

• AWS Cloud
• Data backup and encryption
• Tracked and authenticated access
• GDPR compliance

6. Handling sensitive content and moderation

• User-uploaded content may be subject to review
• Providers must guarantee the legality and quality of the services offered
• Moderation in case of reports

7. Data retention

• Data is retained for the time strictly necessary to provide the service
• Possibility to delete or export data upon request